'Beyond The Click' - Metrics That Matter
Live Webcast - Hosted by Will Scully-Power, Managing Director - Datarati

Duration	1hour
Start Date	Friday 1 October 2010 at 3:39 PM (GMT +10 hours)
Presenters	Tom Osborn, Director of Customer Analytics & Marketing Metrics - The Leading Edge Rod Jacka, Managing Director - Panalysis Justin Graham, Managing Director - Jet Interactive Brendan Forster, Online Advertising - Google Hosted By: Will Scully-Power, Managing Director - Datarati
Description	Today, more than ever, digital marketers don't have the time or resources to waste on marketing programs that don't deliver measurable results. However, the most commonly used marketing metrics aren't actionable and therefore offer little to no value to your organisation. So, how do you ensure you and your agencies are using the right metrics and turning your data into dollars? You can ask the panel questions or submit via twitter #Datarati & #mktgcloud
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