AIMIA V21 "Content: The Bottom Line" - myspace
| Duration | 17 minutes |
|---|---|
| Start Date | Thursday 15 April 2010 at 9:02 PM (GMT +10 hours) |
| Presenter | Rebekah Horne - Managing Director/Senior Vice President International, MySpace-Fox Interactive Media |
| Description |
"Content: The Bottom Line" More and more books, music, games, TV shows and films are extending their content offering via phone apps, websites with additional video, e-readers, consoles and other digital channels. The extra cost involved can be considerable; the expected response not always obvious. Why and how that investment is justified at the bottom line is discussed by three experts who offer their predictions for the making, marketing and monetising content in a digital environment. Moderator: Debra Allanson - Managing Director, Ish Media Speakers: Rebekah Horne - Managing Director/Senior Vice President International, MySpace-Fox Interactive Media Ben Liebmann - Senior Vice President, Licensing, FremantleMedia Enterprises Sam Walch - Media Director, AFL Chris Adams - Founder, Orbit Media Group |
